On September 23, the 2025 China Catering Brand Festival (34th HCC Catering Industry Expo), guided by the Guangzhou Municipal Bureau of Commerce and co-hosted by the World Association of Chinese Cuisine and HongCan, officially kicked off. As a highlight of the festival, the 2025 Trendsetting Products (Autumn) Global Launch was successfully held in Guangzhou.

   As a flagship segment of the festival, the launch convened an impressive lineup of industry leaders — including founders of prominent F&B brands, executives from leading supply chain enterprises, renowned experts, and association representatives. The event was also attended by authoritative media and key opinion leaders, with several top-tier influencers from the Hongdongshike Influencer Alliance adding to the event's influence and visibility.

   The launch drew significant international attention as well, with media outlets from Italy, France, the United Kingdom, Southeast Asia, and other regions covering the event, further amplifying its impact and extending the global reach of the brand.