Chinese English
CNNACN / CE-CNEWS /Read

Tropicana Twister's 'Gandakan Kebaikan' Campaign Transforms Kindness into RM200,000 Aid, Earning National Recognition

Source£º
Edit£ºCNNACN
Time£º2025-08-15

Tropicana Twister's 'Gandakan Kebaikan' campaign, an uplifting digital initiative that encouraged Malaysians to journal acts of kindness for a good cause, concluded with a heartfelt handover ceremony celebrating two major milestones: the distribution of RM200,000 in care packages to 5,000 underprivileged families nationwide, and the brand's official induction into the Malaysia Book of Records for the "Most Digital Journals Collected in an Online Campaign".

Launched during a season synonymous with reflection and generosity, the campaign resonated deeply with the spirit of Ramadan and Raya - where even the smallest gesture, like sharing a meal or a drink can spark meaningful change. The ceremony served as both a celebration and a tribute to the empathy and unity shown by Malaysians, with each journaled deed matched by Tropicana Twister through tangible support.

Aditya Sheoran, PepsiCo Franchise Senior Director, shared, "We wanted to encourage Malaysians to take a moment to reflect and share kindness in a simple, intentional way. Not everyone has the means or time to carry out acts of goodwill themselves, and that's where we stepped in. Every journaled act was our cue to act on behalf of the nation, delivering help to those who need."

"That's how 'Gandakan Kebaikan' came to life, a movement built on the belief that when goodness is shared, it multiplies. As a brand rooted in nourishing moments, we knew we had the potential to do more than just refresh, and we are proud to have sparked a movement that continues to touch lives and strengthen our sense of community," added Aditya.

Focus NewsGO
HOTnewsGO
  • CNNACN Reserved CopyRigh Contact Information Email: 894204689@qq.com