Leading Asian streaming platform iQIYI has announced a significant strategic partnership with Telkomsel, Indonesia's largest telecom provider, recently. Both companies will collaborate extensively on content production, promotional service packages, and joint marketing initiatives, accelerating the delivery of high-quality content in the Indonesian market and providing advertisers with precise opportunities to engage target audiences. The comprehensive scope of this partnership aims to maximize brand communication value.

This collaboration introduces new opportunities for advertisers. Leveraging iQIYI's extensive premium content library and Telkomsel's vast user network, advertisers can enhance brand visibility through targeted advertising campaigns and optimize user engagement. The partnership also strengthens iQIYI's relationships with major partners like Omnicom Group, Adlink, and Mata Air, paving the way for further innovative marketing solutions.

On the content front, iQIYI will partner with Telkomsel's MAXstream platform to launch local original series including "Tukar Ranjang," "Bercinta Dengan Maut," and "Kekasih Yang Sempurna," produced in collaboration with renowned local studios Leo Pictures and Hitmaker Studios. These original productions not only reinforce iQIYI's brand influence in Indonesia but also provide advertisers customized scenarios to engage highly active user communities. Advertisers can leverage iQIYI's high-quality content, combining local original series and international hits through tailored advertising scenarios such as product placements and interactive ads, effectively reaching target audiences.