Huya Inc., in partnership with Guangzhou Broadcasting Network and Zing Mp3, is excited to launch the first-ever "Rising-Z" music competition for college students in Vietnam. This flagship event, part of the "Year of China-Vietnam Cultural Exchange," is designed to foster closer cultural ties between young people from both countries.

   As the signature youth cultural brand of Guangzhou Broadcasting Network, "Can Sing" has captivated millions of students across the Greater Bay Area over the past three years. By integrating culture, tourism, and music, the event has become a driving force for local cultural tourism, recognized as a key part of Guangzhou's 2025 "Greater Bay Area Music Festival." Now, in 2025, Huya Live is joining forces with "Can Sing" to spotlight regional cultural fusion, empower young musicians, and expand international outreach, showcasing the creativity and energy of youth culture from the Greater Bay Area to Southeast Asia.

   Huya Live will exclusively oversee the Vietnam regional auditions, while Zing Mp3—the country's biggest music streaming platform—will serve as the exclusive music partner. With music at its core and a fresh street dance twist, "Rising-Z" promises to create a vibrant and inspiring stage for Vietnamese college students. More than just a competition, "Rising-Z" stands for the "rising Generation Z" and represents a "musical bridge" that connects cultures. Through original works and bilingual covers of classic Chinese and Vietnamese songs, the event aims to spark a new era of creative collaboration among young artists from both countries.