(HQ: Shinagawa-ku, Tokyo; President & CEO: Toshikazu Saito; hereinafter "mediba"), a group company of KDDI Corporation (Japanese major telecommunication company), will begin offering its "Pairwork" app to the U.S. market on April 24, 2025, marking the start of its full-scale global expansion.

Pairwork has been helping working couples divide housework chores by visualizing who did what chores, when, and how much effort was involved. With its entry into the U.S. market, the company is now moving forward with full-scale global expansion, aiming to support diverse work styles and help couples balance their work and family lives.

Background of U.S. Expansion

In the U.S., approximately 60% of families with children are dual-income, and this figure is said to be over 50%, especially for families with children under 6. As the number of dual-income housework increases, the need to clarify and efficiently share housework responsibilities grows year by year. We believe Pairwork will meet the needs of U.S. dual-income housework by providing an environment where couples can easily cooperate and visualize housework tasks and chore-sharing status on smartphones and tablets.

In particular, we expect the "hourly wage simulation function" in Pairwork to be a unique selling point in the U.S. market and offer a new standard for evaluating housework.  By comparing hourly wage equivalents of housework internationally using our data, we strive to cultivate a global understanding of the importance of shared housework, fostering a worldwide awareness of the value inherent in domestic labor.