Lexar, a global consumer brand of data storage solutions conducted a 2-day media event participated by a select group of journalists from leading international technology publications, April 23-24, Zhongshan, China.

Lexar's wide-range of products cater to the needs of professional photographers, filmmakers, content creators, gamers and mainstream audiences. In October 2024, it launched a new line of digital picture frames under its sub-brand pexar. Some Lexar products for the global market are produced in its near 50,000 m(2) Zhongshan factory, in operation since 2019.

Ryan Li, CEO of Lexar, met with media members to provide executive insights into the company's industry leadership and future trajectory as one of the most advanced factories for producing digital memory products.

While much of the leading consumer technology products in the world are produced in China, journalists from international media outlets are rarely able to visit factories. Lexar utilized this opportunity to not only showcase its industry-leading products to top global tech media outlets, but also to demonstrate the company's innovation and high standards in its production process.