With the increasing popularity of healthy lifestyles and the widespread promotion of fitness, the global athletic footwear and apparel market continues to expand, driven by rising consumer demand for high-performance running products. In 2024, the global running shoe market reached $51.3 billion. The growth of this sector is primarily fueled by the following factors -- rising health awareness and mass adoption of Marathons races. As there is a growing emphasis on health and fitness, it has encouraged more consumers to engage in running, driving demand for professional running shoes, functional sportswear, and related accessories.

   Furthermore, the increasing participation in marathons and road running events has significantly expanded the market for performance running shoes and running gear, with athletes showing a growing preference for high-performance footwear and smart wearable devices.

   Among all sportswear brands, Chinese sportswear brands have gained increasing recognition in global markets, transitioning from regional players to internationally competitive brands. With the global rise of Chinese trend culture, overseas consumers have shown growing awareness and demand toward the fashion-forward designs, high value-for-money, and deep cultural elements embedded in Chinese brands.